Advertising

 

When seeking to add to one’s family , emotions can easily take over . Adoptive parents WANT to believe that the service with those nice people working there are going to help make their dreams of a child come true. These adoption professionals, although they may be well intentioned ,oftentimes have the will to help but many  just don’t have the means. Sure , they can tell you that they network and that they advertise . A lot of them have amazing websites and very polished salespeople . Numbers don’t lie. Ask them to show you the numbers . We don’t mind showing you the numbers… but then we are #1 .. so we WANT to show you the numbers. There is no adoption service in the world that comes close to competing with us, and we want to claim that best of the best award . After all , it  has been and continues to be , a lot of work to put us in the number one  position. Yes,  we do understand that there is no advantage to you that we are the best if you aren’t able to hire us, but if you do end up using one of our attorney or agency clients to adopt, you will be able to go into this with open eyes and understand the depth of what we do and be able to make a confident decision if the time comes. . Besides, as we grow , we expect that there will be an increase in the posted situations section of our sister  website  chosenparentsadoptions.com and a very good chance that you will adopt through the services of one of our clients.

1. Chosen Parents Adoptions has many search engine friendly websites.

Chosen Parents Adoptions is an advertising service that encompasses SEM ( search engine marketing )  and SEO ( search engine optimization). We design and operate approximately 50 websites that assist us in our marketing efforts to refer birth parents to our attorney and adoption agency clients.  A few of the websites that we own and operate are adoptionagencytexas.com and  adoptionagencycalifornia.com .We have similar websites for almost every state in the country.   We will explain later the reasons for this , and why all of these websites are so important.

2. Chosen Parents Adoptions comes in #1 in SEM

What is Search Engine Marketing  (SEM ) ?

Search Engine Marketing is paid online advertising , such as Google Adwords , Bing , Yahoo, Facebook etc. Businesses contract with search engines or other online sites and they normally agree to pay a certain  amount of money every time their ad appears and someone clicks on it . SEM is critical in order to be a successful business these days. The vast majority of  birth mothers  call in from Google. Google is by far the largest and most used search engine in the world. In order to be a successful adoption service , it is critical that the service that you are working with have the finances to be able to advertise  through  SEM . In addition , the ads that the service generates must be relevant have a  good quality score , meaning that when someone does a search , the ad is clicked on because it is relevant to their search . For example, if someone types in ” I want to give my baby up for adoption”, and an ad pops up that says, ” Adopt a Pit Bull  Puppy “,  it is doubtful that it will be clicked on , and the quality score will decrease.

It is a process to create ads and bid in order to show up at the top of Google.  Chosen Parents  Adoptions is consistently in the 1.4 to 2.1  range for all relevant search terms on Google  . What does that mean ? We average either the first or second spot . The below chart  which is created by Google Adwords ( that our competition does NOT want you to see ) shows that we appear in  93.39% of all ads that we request. In addition we are at the top of the page 92.54 % of those times. As you can see, we are way ahead of our competition , and  with almost 20,000  possible keywords, we are always going to appear when someone is seeking information about placement.  We are happy to provide  an updated chart for any time frame that you would like, this one was  1/ 10/2019.

Our daily budget JUST for Adwords is close to $3000.00 a day ! and we also have Bing and Yahoo campaigns as well..

 

Okay , now that we have touched base on SEM,  and have shown that we are the leader of Search Engine Marketing ,  we will go on to explain SEO . or Search Engine Optimization .

3. Chosen Parents Adoptions is #1 in SEO

What is Search Engine Optimization  (SEO) ?

Search engine optimization is the  process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.  The cost of running an SEM campaign can be costly .. we have paid in excess of $100 a click depending on what the search inquiry was for. Even though we have a budget of over  $3000.00 a day for ads, this amount can be gone prior to the end of the day.  If there was a way .. and there is .. to get free ads, then everyone would want them. And they do . But… it isn’t quite that easy. In fact, it is a very difficult process to have your website appear in the first place in search result organically . There is no person or business that a company can go to and pay any amount of money that can guarantee  to be put in the first page organic position . It is pure strategy. And diligence. And many hours of hard work. We aren’t going to give away our secrets , but  we are well on our way to being in that position on a national level, and we have already achieved that goal in many searches.

4. Chosen Parents Adoptions has a Network

We have spent years developing relationships with doctor’s offices, hospitals, pregnancy counseling centers  and adoption professionals. Due to our relationships, we receive many referrals . These referrals are passed on to our Attorney / Agency Clients as Chosen Parents Adoptions does not match . We also receive many referrals from previous Birth Mothers that have our service and recommend us to friends and acquaintances.

5. Chosen Parents Adoptions has a REFUND Policy

Who does THAT ? A refund policy ? Unheard of. Yes, the attorney or agency that we work with will be happy to go over our policy prior to you retaining them. We aren’t talking about a few dollars back. We are talking about the MAJORITY of the fee that is paid to us is refunded. You are not stuck in a 2 year contract with a promise that we will do “everything we can ” to find you another situation if this one doesn’t work out.  ( Knowing that a very large percentage of those people do not adopt in that 2 year window ) .We aren’t going to keep the money that you  may very well need if you find a situation elsewhere. You are going to get your money back ! Simple as that . We want you to be able to adopt a baby .. whether it is through us or someone else. That is our goal.

6, Chosen Parents Adoptions is very Selective of Who we Work with .

If your attorney or agency has referred you to this page , Congratulations ! Chosen Parents  Adoptions only contracts with the very best adoption professionals in the United States. We have a very limited pool of clients, and very seldom do we have openings for new clients. We simply cannot take on all of the attorneys or agencies that would like to benefit from our program. We can assure you though  , you are in the very best hands. We wish you a positive and fruitful journey into parenthood, and commit to doing our job in making this a positive experience for all.